Joy Alukkas is a successful entrepreneur. He was born in Thrissur, Kerala, India. An attractive and populated city in Kerala, India, is situated in Thrissur.

NameJoy Alukkas – The Chairman and Managing Director of Joyalukkas Jewellery.
BornOctober 29, 1956, Thrissur, India
SpouseJolly Joy 
ChildrenElsa, Mary Antony, and John Paul
Net worth$2 billion

Early Life

Joyalukkas expands - News | Khaleej Times His father, Varghese Alukkas, established his first jewellery store in 1956 and was a well-known jeweller. Joy Alukkas followed in his father’s footsteps by opening his first jewellery store in Abu Dhabi, United Arab Emirates, in 1987.

Alukkas established Joy Alukkas Jewelry in 2001 with branches in Dubai, Sharjah, Al Ain, and Ras Al-Khaimah. The group split from the parent firm in 2001, giving rise to Joyalukkas Jewellery. The organisation has two headquarters: one in Thrissur, Kerala, and one in Dubai, United Arab Emirates. Alukkas has 45 shops worldwide and 85 showrooms in India. In 2012, De Beers granted Joyalukkas permission to sell diamonds with the Forevermark name. Joy Alukkas has an estimated net worth of $5 million, which he acquired via his work as an entrepreneur, commonly referred to as India’s entrepreneur.


In 2018, the Income Tax Department, Kochi, conducted an IT raid on more than 130 shops and locations connected to the business and discovered 500 crores worth of unreported gold jewellery sales and tax fraud. In Chennai, India, he established the first Diamond Cave and the largest gold and diamond jewellery shop in the world.

A number of programmes, like the Joy 4 Earth programme, carry out various environmental projects, while organisations like the Blood Donor’s Forum organise donation campaigns for staff members in collaboration with top hospitals. Every employee who participates in the My 0.50 drive gives 0.50 fls of their daily income to a charitable organization, and Joy Alukkas doubles that donation on a parity basis.

Alukkas gave Rs. 20 million in May 2018 to a relief fund for Cyclone Ockhi victims. The Joyalukkas Foundation declared that it will construct 250 homes for families who lost their homes during the Kerala Floods in September 2018.

He is regarded as one of history’s most successful entrepreneurs. Joy Alukkas is a successful Indian entrepreneur, which contributes significantly to her net worth. Joy started working as an entrepreneur. He was in his early years after finishing his official schooling.

Personal Life

Joy Alukkas’s wife, Jolly Joy, joined in 1984 and is presently the head of the company’s CSR branch, Joyalukkas Foundation. They have three children: Elsa, Mary Antony, and John Paul, all of whom are actively involved in the business.

Joy Alukkas, the managing director of Joy Alukkas Jewellery International Operations, is Joy Alukkas. Sonia John Paul, the director of the company, is his wife. Antony Jos is the husband of his daughter Mary. The pair run the Joyalukkas Money Exchange company from their home in the United Arab Emirates. Elsa Mall of Joy’s director is Joy Alukkas. His life experiences are shared with his big Twitter following via Joy Alukkas’ official Twitter account, The Entrepreneur. Joy’s profession is currently becoming more well-known on Twitter.

Awards and Accolades

  • In 2012, he was recognised as one of the top 100 business executives in the United Arab Emirates by Arabian Business Magazine.
  • Alukkas was presented with “The Business Excellence Award 2016” by Sheikh Nahyan Bin Mubarak Al Nahyan in 2016.
  • In 2018, he was named to Forbes Magazine’s World’s Billionaires list as well as India’s Rich List.
  • In 2019, the Retail Jeweller Middle East Innovation Awards chose the Best Indian Diamond Jewelry of the Year.
  • He was ranked 69th on Forbes India’s Richest List for 2022

The businesswoman, Joy Alukkas, is possibly the most well-known social media personality in the world. Joy Alukkas extended into the exchange, real estate, fashion, and silk industries after building a name for herself in the jewellery industry. His family is regarded as the third-richest and most influential in South India.

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