Falguni Nayar, the mastermind behind Nykaa, is a trailblazing entrepreneur who has transformed the beauty and personal care industry in India. With a profound comprehension of the requirements and desires of Indian consumers, she has formulated a strategy that emphasizes providing timely and thoughtful products to fulfill their unique needs.
According to Nayar, Ayurveda is an essential part of the Indian concept of beauty and wellness. Therefore, Nykaa has introduced the Nyveda brand, which is a natural addition to their product line. With the increasing demand for efficient and convenient beauty products that embrace a holistic approach, the Nyveda range of oils has been developed to cater to this trend.
Nayar recognises the importance of customization in the beauty and personal care industries. The Nyveda oils have been designed to suit the specific needs of Indian consumers, and the formulation is based on the ancient knowledge of Ayurveda, which has been trusted for centuries. The result is a potent formula that is tailored to suit modern lifestyles.
The primary goal of Nayar’s strategy for Nykaa’s owned labels is to enhance the well-being of Indian consumers. By offering products that are thoughtful, timely, and cater to their unique needs, Nykaa has become a trusted brand in the beauty and personal care industry in India.